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Comme des Garçons

COMME des GARÇONS

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Fashion legend Rei Kawakubo’s brand

Rei Kawakubo

Fashion Designer Rei Kawakubo, founder of COMME des GARÇONS (コム・デ・ギャルソン), was born in Tokyo in 1942. She became famous in the 1980’s because of her anti-fashion, deconstructed asymmetrical garments, mainly in black, dark grey or white, and often frayed or with holes.

When these clothes were first introduced, many people in the West were outraged and some journalists called her creations ‘Hiroshima chic’. In spite of, or perhaps because of the controversy, Centre Georges Pompidou in Paris organized an exhibition of Kawakubo’s work, consisting of photographs taken by Peter Lindburgh.

Kawakubo’s reputation as a fashion genius was now firmly established.

Although Kawakubo never received a formal education as a fashion designer—she studied fine arts and literature at Tokyo’s Keio University—she began working as a freelance stylist in 1967.

In 1973, she established Comme des Garçons Co. Ltd, a fashion label for women’s clothes in Tokyo. The first boutique was opened in 1975. A men’s line was added in 1978.

In 1981, Kawakubo started presenting her fashion lines in Paris. Her first Paris boutique was started in 1982.

Since the 1990’s, her creations incorporate bright colors, although her “three shades of black” can still be found.

In 2004, Kawakubo opened her first Guerilla Store in Berlin. Guerilla Stores are simple stores, located in unfashionable locations, with a minimum of investment that are run for only one year. The Guerilla concept has been used, amongst others, in Athens (Greece), Beirut (Lebanon), The Hague (The Netherlands), Helsinki (Finland), Hong Kong (China), Krakow (Poland), Reykjavik (Iceland), Singapore, Stockholm (Sweden) and Warsaw (Poland).

The idea of running a simple store for a limited period is quite common in Japan, where it is often used to fill up undeveloped space in city centers until building begins on the plot.

The first Dover Street Market was opened in London in 2005. DSM sells most Comme Des Garçons lines and also invites other designers. Ginza DSM in Tokyo was opened in March 2012, while the New York DSM opened late 2013.

Dover Street Market (DSM) Ginza
Dover Street Market (DSM), Ginza

Kawakubo maintains a holistic hands-on approach to running her company and is personally involved in the graphic design, advertising and shop interiors of her brands. Her imprint is especially visible at the Comme des Garçons flagship store in Aoyama, Tokyo, which features beautiful sloping glass, for many years decorated with little blue dots.

Comme des Garçons Aoyama Store
COMME des GARÇONS flagship store in Aoyama, Tokyo

Like Issey Miyake, Kawakubo is a firm believer of the apprentice system. Some of the young talent that she has nourished over the years, include high-flying fashion designers like Junya Watanabe, Jun Takahashi and Tao Kurihara.

COMME des GARÇONS is now sold worldwide. The brand maintains stores in Aoyama, Tokyo’s high fashion district, as well as Place Vendôme in Paris. The brand has been selling perfume since 1994.


Contact Data

Address:
5-11-5 Minami-Aoyama, Minato-ku, Tokyo, 107-0062 JAPAN
Phone:
(+81) 03-3407-2684
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Review COMME des GARÇONS

want to have view more photo of Comme Des Garcons Tricot

LOUIS LO
Jul 24, 2008 (3101 days ago)

any update fashion men or woman and kids

debbie
Nov 21, 2008 (2982 days ago)

happy valentines…have followed your design since the 80’s….my daughter has found you.

Kim
Feb 14, 2010 (2531 days ago)

I’ve bought a Comme De Garcons Play T shirt (white w/ gold print)in Early Feb 2011. The T shirt was dis-colored after washed by hand with only detergent(powder). So sad!!!!

polly
May 22, 2011 (2069 days ago)

I washed the T shirt for the second time, dis-colored again, almost the gold color faded. What can I do? Anybody can tell me? I bought the T shirt in Kyoto, anybody can help me??

polly
May 26, 2011 (2066 days ago)

@Polly: I assume you strictly followed the instructions for washing. In that case, I would take it back to the COMME des GARÇONS store where you bought it and explain politely what happened. They will surely try to remedy the problem.

Kjeld Duits (author)
May 26, 2011 (2065 days ago)

Hi! Kjeld Duits, Noted you message and thank you very much for your advice. Will do as guided. Thanks again!

Polly
May 26, 2011 (2065 days ago)

You’re welcome, Polly. COMME des GARÇONS is pretty serious about the quality of their items, so I’d expect them to be receptive.

Kjeld Duits (author)
May 26, 2011 (2065 days ago)

Hi! Kjeld Duits, How are you? I’ve already received the new Tee Shirt from CDG on June/11/2011. Thank you so much!

Polly
Jul 28, 2011 (2002 days ago)

Wonderful, Polly. I am glad that it worked out for you.

Kjeld Duits (author)
Jul 28, 2011 (2002 days ago)

I have the same problem as for Polly.I’ve bought a Comme De Garcons Play T shirt (Grey w/ gold print)in Jul 2011. The T shirt was dis-colored after washed by hand with only detergent(very mild). It can be waitness by my maid. Unfortunately, I am now back in Hong Kong. Can I have the e -mail address to raise my complaint?

Paul Pong
Aug 14, 2011 (1985 days ago)

@Paul Pong: At which store did you buy the t-shirt, Paul?

Kjeld Duits (author)
Aug 14, 2011 (1985 days ago)

Hi! Paul, Last time I bought the Tee Shirt at Kyoto. As advised by Kjeld Duits, I’ve sent the email to CDG regarding the problem of the Tee Shirt. I got the feed back from them and sent out the Tee Shirt together with their invoice to them by courier. Few days later, they received it and after result, they sent me a new one. May be you can contact them first.

Polly
Aug 17, 2011 (1982 days ago)

Is there an email contact to the main office in Tokyo? I’m interested in an internship!

Kisa
Apr 30, 2012 (1725 days ago)

@Kisa: I can’t give out the e-mail addresses that I have, and I can’t quickly find a general e-mail address at the moment. Your e-mail would probably be ignored anyway, though. For these kind of things you better write or call:

5-11-5 Minami-Aoyama, Minato-ku
Tokyo 107-0062
Japan

Phone: 81.3.3407.2684

Good luck!

Kjeld Duits (author)
Apr 30, 2012 (1725 days ago)

i bought a shirt from cdg in nyc im about to hand wash my shirt but im scared from all the comments. is there another method i can use because if these shirts get messed up im going to be very upset.

jessy
Jul 19, 2012 (1645 days ago)

@Jessy: One option would be dry cleaning. What does the tag say about how you should care for your shirt?

Kjeld Duits (author)
Jul 19, 2012 (1645 days ago)

Hello may I know the exact address of CDG Play store in Kyoto and Osaka? Thank you
Krizzy

krizzy
Aug 22, 2014 (881 days ago)

@krizzy : In Osaka, the shop is on the second floor of Namba Parks.

Kjeld Duits (author)
Aug 22, 2014 (881 days ago)

How much is the cdg play shirts in japan?

Mitchy hatulan
Sep 6, 2014 (867 days ago)

I’m going to Kyoto next week, where can I buy CDG in Kyoto? Thank you!

Bernadette
Oct 15, 2014 (828 days ago)

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