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COMME des GARÇONS

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Japanese: コム・デ・ギャルソン
field: apparel
type: manufacturer
style: casual
market: men, women

Fashion Designer Rei Kawakubo (1942), founder of COMME des GARÇONS, was born in Tokyo. Kawakubo first became famous in the 1980’s because of her anti-fashion, deconstructed asymmetrical garments, mainly in black, dark grey or white and often frayed or with holes.

When these clothes were first introduced, many people in the West were outraged and some journalists called her creations ‘Hiroshima chic’. In spite of, or perhaps because of the controversy, Centre Georges Pompidou in Paris organized an exhibition of Kawakubo’s work, consisting of photographs taken by Peter Lindburgh.

Kawakubo’s reputation as a fashion genius was now firmly established.

Although Kawakubo never received a formal education as a fashion designer –she studied fine arts and literature at Tokyo’s Keio University–, she began working as a freelance stylist in 1967.

In 1973, she established Comme des Garçons Co. Ltd, a fashion label for women’s clothes in Tokyo. The first boutique was opened in 1975. A men’s line was added in 1978.

In 1981, Kawakubo started presenting her fashion lines in Paris. Her first Paris boutique was started in 1982.

Since the 1990’s, her creations incorporate bright colors, although her “three shades of black” can still be found.

In 2004, Kawakubo opened her first Guerilla store in Berlin. Guerilla stores are simple stores, located in unfashionable locations, with a minimum of investment that are run for only one year. The Guerilla concept has been used, amongst others, in Athens (Greece), Beirut (Lebanon), The Hague (The Netherlands), Helsinki (Finland), Hong Kong (China), Krakow (Poland), Reykjavik (Iceland), Singapore, Stockholm (Sweden) and Warsaw (Poland).

The idea of running a simple store for a limited period is quite common in Japan, where it is often used to fill up undeveloped space in city centers until building begins on the plot.

The first Dover Street Market was opened in London in 2005. DSM sells most Comme Des Garçons lines and also invites other designers.

Kawakubo maintains a holistic hands-on approach to running her company and is personally involved in the graphic design, advertising and shop interiors of her brands. Her imprint is especially visible at the Comme des Garçons flagship store in Aoyama, Tokyo, which features beautiful sloping glass decorated with little blue dots.

Like Issey Miyake, Kawakubo is a firm believer of the apprentice system. Some of the young talent that she has nourished over the years, include high-flying fashion designers like Junya Watanabe, Jun Takahashi and Tao Kurihara.

COMME des GARÇONS is now sold worldwide. The brand maintains stores in Aoyama, Tokyo’s high fashion district, as well as Place Vendôme in Paris. The brand has been selling perfume since 1994.

selected lines
Comme Des Garçons
Comme Des Garçons Comme Des Garçons
Comme Des Garçons Homme
Comme Des Garçons Homme Plus
Comme Des Garçons Homme Plus Evergreen
Comme Des Garçons Homme Deux
Comme Des Garçons Tricot
Comme Des Garçons Shirt
Comme Des Garçons Play
Comme Des Garçons Noir
Comme Des Garçons 10.Corso.Como
Tao Comme Des Garçons
Junya Watanabe Comme Des Garçons
Junya Watanabe Comme Des Garçons Man

selected shops
Aoyama, Tokyo
Comme des Garçons Aoyama
5-2-1 Minami-Aoyama, Minato-ku
Tokyo 107-0062
PH: (81) 03-3406-3951

〒107-0062
東京都港区青山5-2-1

Osaka
Comme des Garçons Osaka
3-12-22 Minami-Senba, Chuo-ku
Osaka 542-0081
PH: (81) 06-4963-6150

〒542-0081
大阪府中央区南船場3-12-22

office address:
5-11-5 Minami-Aoyama, Minato-ku
Tokyo 107-0062

〒107-0062
東京都港区南青山5-11-5

phone: (81) 03-3486-7611
fax: (81) 03-3498-2107

related links:
Comme des Garçons Guerrilla Stores
Comme des Garçons retail shop, Dover Street Market

Last updated on 08-13-2007 00:56 (Viewed 35666 times)

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