Stylish urban wear with a retro slant
io was launched as io yukomura”Ta (イオユウコムラタ) by designer Yuko Murata (村田 有子). After graduating from Bunka Fashion College, Yuko Murata worked as a planner/designer.
In 1994, she joined H.P.FRANCE. Murata started making clothes with Kumi Sugihara in 1997. Her fashion label io yukomura“Ta was started in 2003.
H.P.France later shortened the brand’s name to io. In 2010, Murata left and the brand is now designed by Kumi Sugihara (杉原 久美). Over the years, io has been leaning heavily towards retro looks.
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