Sophisticated modern womenswear fashion
Hiroko Ito’s HISUI label is a stalwart of Japanese fashion. The label has showcased its collections in both the Tokyo Collections and more recently Japan Fashion Week. Sophisticated and delicate, this womenswear brand often mixes casual wear with more elegant items and has a very feminine approach to design.
Especially popular with women who like their fashion forward-looking, Ito named her brand after the Japanese word for jade, which has an image of dominating presence and beauty. The designer expresses her hope that her clothes make people “discover something new about themselves, make them happy, and make them energetic.”
Ito was one of the first Japanese designers to delve into Japan’s now famous mix-and-match layered look by making a single garment look like a layered outfit. Her clever cutting is now her hallmark. She is very art-oriented and has collaborated with Japanese artists like Takeshi Matsuoka, Kida Oikawa and Hiro Tanaka.
Hiroko Ito (1967) graduated from New York’s Fashion Institute of Technology in 1990, after which she worked for Comme des Garçons (1994 to 1998). She founded Hisui in 1999. In 2002, the export of Hisui products to France and Taiwan started.
selected lines
Hisui
selected shops
Harajuku, Tokyo
mican H.P.FRANCE exclusive
Laforet Harajuku 1F
1-11-6 Jingumae, Shibuya-Ku
Tokyo 150-0001
PH: (81) 3-3404-3288
Fax: (81) 3-3404-3289
〒150-0001
東京都渋谷区神宮前1-11-6
ラフォーレ原宿 1F
office address:
ZERO ZERO ESU ESU
Flora Harajuku #502
3-34-9 Jingumae,Shibuya-ku
Tokyo 150-0001
〒150-0001
渋谷区神宮前3-34-9
フローラ原宿502
phone: (81) 03-3478-7432
fax: (81) 03-3478-7432
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