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Sophisticated modern womenswear fashion

Hiroko Ito’s HISUI (翡翠) label is a stalwart of Japanese fashion. The label has showcased its collections in both the original Tokyo Collections and since 2005, the Japan Fashion Week. Sophisticated and delicate, this womenswear brand often mixes casual wear with more elegant items and has a very feminine approach to design.

Especially popular with women who like their fashion forward-looking, Ito named her brand after the Japanese word for jade, which has an image of dominating presence and beauty. The designer expresses her hope that her clothes make people “discover something new about themselves, make them happy, and make them energetic.”

Ito was one of the first Japanese designers to delve into Japan’s now famous mix-and-match layered look by making a single garment look like a layered outfit. Her clever cutting is now her hallmark. She is very art-oriented and has collaborated with Japanese artists like Takeshi Matsuoka, Kida Oikawa and Hiro Tanaka.

Hiroko Ito (1967) graduated from New York’s Fashion Institute of Technology in 1990, after which she worked for Comme des Garçons (1994 to 1998). She founded Hisui in 1999. In 2002, the export of Hisui products to France and Taiwan started.

Contact Data

ZEROZEROESUESU inc, 1-21-12-202, Shibuya, Shibuya-ku, Tokyo, 150-0002 JAPAN
(+81) 03-6410-4004
Japanese fashionJapanese fashionJapanese fashionJapanese fashion
Japanese fashion

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