mercibeaucoup
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Japanese: メルシーボーク
field: apparel
type: manufacturer
style: casual
market: men, women
url: mercibeaucoup official site
Cute and kooky streetwear
Eri Utsugi’s mercibeaucoup, founded in 2005, has garnered a lot of attention of late with quirky and cute collections of menswear and womenswear. Under Issey Miyake’s A-Net company, Utsugi has managed to take the Japanese fashion scene by storm.
Having won distribution deals in Europe, the brand is becoming one of the most popular and acclaimed new Japanese labels.
Formerly the head designer of Frapbois, Utsugi’s mercibeaucoup deals with all things cute and kooky. Childish and fun, she often plays with cute motifs and patterns.
Tokyo born Eri Utsugi (1966) graduated from the Apparel Design Course at Joshibi Junior College of Art and Design, after which she studied at Esmod Japon and Studio Bercot in Paris. In 2005, she joined Issey Miyake’s A-net Inc. Her fashion label mercibeaucoup was launched in the same year
selected lines
mercibeaucoup
selected shops
Aoyama, Tokyo
mercibeaucoup, AOYAMA
3-10-11 Kita-Aoyama, Minato-Ku
Tokyo 107-0061
PH: (81) 03-6805-1790
〒107-0061
東京都港区北青山3-10-11
メルシーボークー、 青山店
Ginza, Tokyo
mercibeaucoup, GINZA
1-4-9 Ginza, Chuo-Ku
Tokyo 104-0061
PH: (81) 03-3563-5720
〒104-0061
東京中央区銀座1-4-9
メルシーボークー、銀座店
Harajuku, Tokyo
mercibeaucoup, HARAJUKU
b6JINGUMAE B1F
6-28-6 Jingumae, Shibuya-ku
Tokyo 150-0001
PH: (81) 03-6904-0378
〒 150-0001
東京渋谷区神宮前6-28-6
b6JINGUMAE B1F
メルシーボークー、原宿店
Kyoto
mercibeaucoup, KYOTO
318 Tamiya-cho, Gokoumachi-Nishiiri,Ayanokouji-dori, Shimogyou-ku
Kyoto 600-8038
PH: (81) 075-352-0031
〒 600-8038
京都市下京区綾小路通御幸町西入ル足袋屋町318
b6JINGUMAE B1F
メルシーボークー、京都店
office address:
A-net Inc.
1-1-11 Shin-ohashi, Koto-Ku
Tokyo 135-8332
〒135-8332
東京都江東区新大橋1-1-11
phone: (81) 03-5624-2696
fax: (81) 03-5624-2697
