FASHION JAPAN: FÖTUS

FÖTUS

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Japanese: フェトウス
field: apparel
type: manufacturer
style: other
market: men, women

url: FÖTUS official site

Tokyo based cybertech brand

The super cool label FÖTUS was started by fashion designer Masahiro Saito (1958) in September 1997. “Not to get rich. I just wanted to make something special.”

FÖTUS immediately found followers among DJ’s, musicians and their fans. Jiro of Glay, Miyavi, and the members of Pierrot fell in love with FÖTUS and so did their fans.

Most FÖTUS customers are between 16 and 25, more than half of them female. They need courage to wear Saito’s clothes. “My favorite material is polyester, and I love neon colors, especially blue.” That combination is guaranteed to make the wearer stand out in any crowd.

Saito also makes use of cotton and nylon. Not all of his designs look like bright neon lights. Many of his designs are in black. Not a subdued wallflower kind of black, but a black that shines back at you as if it were a color.

What Ferrari does to cars, Saito does to clothes. He gives them sharp sexy lines that transforms the wearer into a different being. Saito can take a traditional yukata (Summer kimono) and create something that makes you look like you will blast off into space any moment.

FÖTUS clothes are straightforward, they accept no ambiguity, they demand ‘yes’ or ‘no’ from you.

selected lines
FÖTUS

selected shops
Shizuoka
CUTIE1号店
静岡県静岡市伝馬町2-9
PH: 054-255-3827

Sapporo
KERA SHOP STREET札幌
北海道札幌市中央区南一条西2-9-1札幌アルタＢ2F
PH: 011-218-3973

Sendai
KERA SHOP MARIA仙台
宮城県仙台市青葉区一番町3-11-15仙台フォーラス7F
PH: 022-264-5436

Shinjuku
KERA SHOP ARENA新宿
東京都新宿区新宿3-18-1マルイヤング館6F
PH: 03-3354-0101

Nagoya
KERA SHOP AULA名古屋
愛知県名古屋市中区栄3-4-5栄NOVA5F
PH: 052-262-3868

Hiroshima
KERA SHOP MARIA広島
広島県広島市中区紙屋町2-2-18サンモール4F
PH: 082-246-7708

Fukuoka
KERA SHOP HEAVEN福岡
福岡県福岡市中央区天神1-11-1天神ビブレB2F
PH: 092-721-4728

office address:

Karumu Harajuku 1F
3-53-11 Sendagaya, Shibuya-ku
Tokyo 151-0051

〒151-0051
東京都渋谷区千駄ヶ谷3-53-11
カルム原宿1F