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SUPER LOVERS

SUPER LOVERS

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Colorful Techno Clubwear with a Harajuku Pop Feel

SUPER LOVERS (スーパーラヴァーズ) is a Harajuku fashion brand established in 1988 by Yasuhara Tanaka. Inspired by the LONDON club scene of the 1980s, the brand’s clothing is extremely colorful and often features unique designs.

Many of SUPER LOVERS’s characters are designed by Japanese artist and illustrator Hideyuki Tanaka, the brother of Yasuhara. Although he designed specifically to entertain kids in Tokyo, the unique Japanese sensibilities of his designs attracted an international crowd.

The brand’s popularity exploded after a photo was taken of a kid completely outfitted in SUPER LOVERS at a 1989 London rave called Summer of Love 2. Published in The Face, the photo transformed the brand’s clothes into underground must haves.

Over the year, SUPER LOVERS aligned itself with the techno music scene, and many well-known DJ’s wore the brand. SUPER LOVERS was also involved in organizing club parties all over Japan.

SUPER LOVERS was especially popular during the 1990s, but with the flagging popularity of techno, the brand has lost a lot of its previous popularity forcing it to close most of its shops. In spite of that, it is still frequently featured in KERA magazine.

The brand was mentioned in Gwen Stefani’s 2004 hit Harajuku Girls:

Super Lovers, tell me where you got yours
(At the Super Lovers store)


Contact Data

Address:
1-27-3 Daizawa, Setagaya-ku, Tokyo, 155-0032 JAPAN
Phone:
(+81) 03-5433-5383
Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

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http://www.japanesestreets.com/fashion-brands/2488/super-lovers